Fishcoin brings blockchain to the seafood industry. Fishcoin will be deployed via mFish, using blockchain to capture key supply chain data elements from the critical first mile at the dock onwards and leverages data-enabled mobile phones. The exchange enables any developer to launch a compelling product or service (e.g. SEA trade finance, insurance, etc.) to use the token to access, leverage and otherwise enhance the immutable supply chain data made possible by blockchain.